The MakcikClass Series
Client: Health Promotion Board
Agency: Publicis Groupe
Year: 2024
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As we're less than a week away from Hari Raya Puasa 🌙✨💚✨, we engaged our Malay community with #TheMakcikClass Series. A collection of time-saving meal hacks brought to life through innovative camera techniques and stop-motion effects for fun and engaging moments with Makcik.
Through this film, we aim to hashtag inspire individuals to prepare a single protein in two different ways, portioning it for consumption over several days.
Turn One Day into Day One
Client: Health Promotion Board
Agency: Publicis Groupe
Year: 2023
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We all have health goals — goals that we hope to achieve "One Day". This campaign inspires Singaporeans to shift their focus from the end result to the starting point, by taking their very first step with the Healthy 365 app.
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Get fitter. Eat healthier. Sleep better.
We're Beam
Client: Beam Mobility
Year: 2022
Beam wanted to connect with the world with one clear mission: to address the world's mobility challenges.
In this video, it articulates Beam's vision to make a positive impact on city transportation and sustainability, both in the present and for the future.
Beam Saturn 5V
Client: Beam Mobility
Year: 2022
Beam’s latest e-scooter, the Beam Saturn 5V, features some of the industry’s biggest leaps in rider education and enforcement. New features include pedestrian detection, tandem riding detection, and the ability to detect a range of parking areas.
Words Of Bizdom Series
Client: Singtel
Agency: Publicis Groupe
Year: 2024
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Singtel has consistently stood as a cornerstone for SMEs throughout their entrepreneurial journey. The upcoming installment of the Words of Bizdom series will spotlight pioneering business owners.
In this series, we will delve into the daily routines and uncover some intriguing aspects through a fun and light-hearted interview-style video.
Life at GSK
Client: GlaxoSmithKline
Agency: Silicon Plus Communications
Year: 2021
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GSK is one of the leading pharmaceutical manufacturing company in the world. As they are growing rapidly, they are looking for a plant tour video to showcase various jobs scopes, and to attract new talents to be part of the company.
Careers Connect on the Go
Client: Workforce Singapore
Agency: Silicon Plus Communications
Year: 2021
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The roving activation is an extension of the Careers Connect campaign and the ask was for a video to draw job hunters to the Careers Connect branded roving vans where they can connect with career advisors for advice on the go. For job hunters feeling the heat from job searches, the video instantly connects with its simple message extending assistance and its assuring call to action.
Every Career has a Story
Client: Workforce Singapore
Agency: Silicon Plus Communications
Year: 2020
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Daily choices mirror selecting a drink from a vending machine. This campaign urges job-seekers to reconsider career choices at various life stages, empowering them to reshape their career narratives. In the lead gen campaign, 'Addy' the vending machine serves as the career advisor, embodying three job-seeker personas: Employed PMETs, mid-career switchers, and the unemployed.
PSA Port Tour in 8 mins
Client: PSA International
Agency: Silicon Plus Communications
Year: 2020
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The challenge was to condense an extensive 2-hour Exclusive Port Tour into a concise 8-minute video. This required three days of filming, involving extensive planning and coordination among film crews, operators, and management.
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Unfortunately, I'm not able to disclose the film publicly due to NDA.
The Great Singapore Replay: Season 1
Client: Temasek Holdings
Agency: Zeno Group Singapore
Year: 2019
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History is unfolding as we witness the inaugural transformation of old classics into new musical renditions. An episodic series delving deep into the journey of music remaking, giving rise to the creation of original Made-in-Singapore songs.
The Mysterious Invites
Client: MSocial
Agency: Zeno Group
Year: 2017
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Mysterious invites lured two regional influencers to Singapore, keeping them in suspense about their accommodations and upcoming activities. The video chronicles their shift from typical tourist plans to adventurous, unconventional experiences, capturing the local twist of the explorative 'Sabo' journey.
Sabo Noun. ‘Sabotage’ shortened. Singlish slang term describing of Someone’s deliberate subversion of your original plans