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PSA International — Augmented Reality Annual Report 2019

Unfolding the Future

The 2019 edition combines the art of origami and augmented reality technology to highlight the different aspects of PSA’s business and engage stakeholders experientially.

PSA International has always been looking for innovative ideas to best portray its maritime businesses every year. We brought the concept of Unfolding the Future of Logistics through Origami paper folding. As their businesses have expanded rapidly, the businesses unfold more through land, air & sea partnerships and became the most innovative and one hub company in world of logistics.

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The storytelling concept exhibited in this publication, spans across 36 pages & every divider are AR-activated.

Roles

Creative Lead for Conceptualisation, Art Direction & Execution

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Pitching Team: Wilson Foong (Lead), Sa'at (CCD), Arlene (Writer), Clara & Suzette (Designers)

Year

2019

PSA International - Annual Reports
PSA International - Annual Reports
PSA International - Annual Reports
PSA International - Annual Reports
PSA International - Annual Reports
PSA International - Annual Reports
PSA International - Annual Reports
PSA International - Annual Reports
PSA International - Annual Reports

Testing augmented reality on prototype

Credits:

Creative Agency: Silicon Plus Communication

Chief Creative Director: Sa'at

Creative Head: Wilson Foong

Designer: Suzette

Copywriter: Arlene

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3D Animation House: Not named

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