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Temasek Holdings — Interactive Web Experience

The Great Singapore Replay: Season 1

Achieved less than 15% Bounce rate with more than 10 mins per unique user on an average.

The key highlight of the campaign was the jukebox idea, it was brought to life in one of the section in the microsite. It allowed our audiences to play the songs and driving them to vote for the best old classics to be reimagined, all-in-one with a seamless experience across all mobile devices.

Selected Press  bandwagon.asia   The Straits Times

Roles

Web Design to Launch of Microsite

Year

2017

Industry Awards
Industry Awards

Microsite walkthrough

Jukebox Themed Website

Alongside with the microsite, jukebox installations were seen islandwide.

The Great Singapore Replay Jukebox
The Great Singapore Replay Jukebox
The Great Singapore Replay Jukebox
The Great Singapore Replay Jukebox

Jukebox in the making

The Great Singapore Replay Jukebox
The Great Singapore Replay Jukebox in the making

Credits:

Creative Agency: Zeno Group Singapore (An Edelman Company)​​​​​​​

Creative Director (Copy): Mel Clancy

Senior Art Director: Wilson Foong

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