Beam Mobility — Campaigns, Social & In-app Content
Featured collection of campaigns, social media posts, in-app content & more
Roles
Creative Lead for Conceptualisation, Art Direction & Execution
Year
January, 2022 to May, 2023
➊ Beam's Campaigns & Partnership
➜ As part of the Brand Design team, we are constantly brainstorming fresh and creative ideas for social media content that will help establish Beam as a premier brand in the micromobility industry with a global reach.
Adelaide Fringe
Summer of Safety
Drive Something New
#BeamPurplePeople
Road Safety Week
Road Safety's Weak
Beam Code Stars 2022
➋ Rider Education - Safe Riding
➜ At Beam, rider safety is our top priority. We provide social by design content to educate and inform our riders along the way.
No need for top speed
Throttle Down
Ride where?
Customised Riding Rules
Beam Safety Academy
Park Kind
➌ Rider Education - Vehicle Features & In-app
➜ At Beam, we work with various types of vehicle suppliers and it's essential for me to have a thorough understanding of each vehicle. This enables me to communicate the relevant safety features and technologies to my team and riders accurately, ensuring that everyone has the correct information.
End your trip anywhere
No Unlocking Fee
Sustainable Design
Group Ride Features
Why Beam?
Why Beam?
Solo vs Group
➍ Promotions & Festive Events
New Rider Acquistion
Eidal Fitr
Why walk, if you can ride?
Hari Raya
Beam X Illuminate 2022
New Year 2023
Credit Top Up
$2 Flash Rides
Price Drop
Flash Thursday
Labour Day 2023
International Women Day 2023
World Health Day 2023
Earth Day 2023
➎ New Country Launches
➜ This content strategy aims to educate the city residents about the advantages of our service and how to use it safely for new country launches. Additionally, it can aid city councils in promoting sustainable transportation initiatives and improving the city's transportation system.
New Country Launches
Beam Mobility Indonesia
.jpg)
Beam Mobility Türkiye
.jpg)
Beam Mobility Japan
➏ In-app Notifications & EDM for Riders
➜ As part of the Brand Design team's responsibilities, we oversee the management of Leanplum, a powerful CRM tool for targeting a specific audience and engaging with them through various touchpoints on the Beam app. These touchpoints include phone notifications, in-app popups, and EDMs.
We utilize Leanplum to promote ongoing offers, provide riding and safety education, and also to swiftly reach out during emergency situations.
New City Launch Broadcast
Safe Riding Education
➐ The fun thing we did last April Fools' Day
➜ Introducing an innovative means of transportation - behold, the donkey!
