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Health Promotion Board - Nutri-Grade Squat Machine

Uncover Sugar and Saturated Fat levels via Gamification

How can we educate Singaporeans on Nutri-Grade labels and reminding them at the moment of truth when they are choosing their beverages?

 

We've engineered the the Squat Machine, which allows you to "buy" these beverages exclusively with the count of squats you perform.

My role

Concept, UXUI wireframes & screen designs

Year

2024

'How Low will you go?'  Squat Vending Machine

As a part of the Nutri-Grade campaign, we transformed an Out-of-Home media purchase into an interactive environment.

Nutri-Grade Wallscape
Product Showcase

Organic Coverages

#1

#2
#3
#4

Low fidelity wireframes & user journey

Low Fidelity Wireframe

high fidelity wireframes

High Fidelity Wireframe

Initial designs

Masthead Design - Initial design

FInal design

Masthead Design

Testing phase

WIP1
WIP3
WIP2

Credits:

Creative Agency: Publicis 

Credits: Wilson Foong (Art) & Nan (Copy)

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