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Featured Collections - Key Visuals

Turn One Day Into Day One

Client: Health Promotion Board

Agency: Publicis Groupe

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Through divided visuals, this set of prints communicates the distinction between "One Day" and "Day One," aiming to inspire Singaporeans to redirect their attention from the ultimate outcome to the initial starting point, encouraging them to take their very first step.

HPB Turn one day into day one - stay active
HPB Turn one day into day one - eat healthily
HPB Turn one day into day one - sleep well
HPB Turn one day into day one - stay active

For freshness,

every second counts.

Client: Changi Airport Group

Agency: J Walter Thompson

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Utilizing split visuals, this print ad conveyed the immediate and swift impact of ANA Cargo's new freighter service, facilitating more frequent transportation of a diverse range of cargo from Okinawa to Singapore. This includes the efficient handling of temperature-sensitive perishables.

Changi x ANA cargo ad

Love the Game. Love the Fit.

Client: Gurobu

Agency: Silicon Plus Communications

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In the course of a rebranding initiative, these essential visuals underwent art-directed indoor/outdoor shoots and were created as part of the marketing materials.

Gurobu
Gurobu
Gurobu
Gurobu

Live the Million Dollar Dream

Client: Changi Airport Group

Agency: J Walter Thompson

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To attract a larger Chinese traveler audience, the concept involves crafting a key visual inspired by neon lights reminiscent of the streets of Shanghai, where vibrant neon signage is a distinctive feature.

Be a Changi Millionaire
Be a Changi Millionaire billboard
Be a Changi Millionaire website

Helping Mums. Protecting Bums.

Client: Bayer, Bepanthen

Agency: J Walter Thompson

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Dispelling the myth of requiring a thick layer on a baby's bum, and emphasizing Bepanthen's unique selling proposition: a simple dab of Bepanthen ointment is all it takes to create a long-lasting, breathable, transparent layer.

Bepanthen Ad
Bepanthen Ad

Changi Traveler's Series | Wonderful Indonesia

Client: Changi Airport Group

Agency: J Walter Thompson

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Capturing the cultural legacy of Indonesia, the key visual incorporates a batik-inspired pattern. This is part of the Changi Travelers’ Series campaign for Indonesia, where each showcased getaway emphasizes a notable attraction, spanning from beach retreats to cultural heritage and urban lifestyles.

Changi Airport ads
Changi Airport ads
Changi Airport ads
Changi Airport ads
Changi Airport ads

Not your ordinary electric scooter

Beam Mobility

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The challenge lies in finding a cost-effective way for Beam to create print ads. The print concept incorporated visually striking space-themed art and copy direction, designed to grab the public's attention. These concepts were developed and produced internally.

Ride Beam - B ad
Ride Beam - B ad
Ride Beam - B ad
Ride Beam - B ad
Ride Beam - B ad
Ride Beam - B ad

Everyday is a Big Day

Client: Berocca

Agency: J Walter Thompson


Picture a typical day in the life of a Singaporean as a pinball game, mirroring life's ups and downs. Just as we navigate through the daily grind of work, meetings, gym sessions, and end the day with a potentially stressful dinner with in-laws. Encouraging consumers to kickstart their day on the right  with Berocca

Berocca ad
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