Central Narcotics Bureau of Singapore — Interactive Experience
e-Pledge for a Drugfree Singapore
From Ground Activation to Digital Engagement due to COVID lockdown
With Covid-19, Singaporeans couldn't enjoy the light-up event along the bayfront. The team decided to bring engagement online through social media. First, we talked about the significance of June 26 and released stickers for Instagram stories. Before the event, we also released an AR Instagram filter and encouraged everyone to pledge their support. These pledges were included in the film that showcased all the participating buildings, and revealed how Singapore came together for a #DrugFreeSG.
Selected Press cnb.gov.sg
Roles
Creative Lead for Conceptualisation, Art Direction & Campaign Execution
Year
2020
01 AR Filter for e-Pledges
02 Customised Stickers
03 Driving e-Pledge participation
04 Nation coming together to pledge
Campaign Result
Over
Over
231K
45%
Social media impressions
increase in impressions
compared to 2019
Over
30%
increase in engagement
compared to 2019
Over
1.1K
instagram ar filter downloads with 150 shares