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Health Promotion Board — H365 App Campaign

Turn One Day Into Day One

Get fitter. Eat healthier. Sleep better. 

We all have health goals — goals that we hope to achieve "One Day". Our campaign inspires Singaporeans to shift their focus from the end result to the starting point, by taking their very first step with the Healthy 365 app.

A full 360 campaign stretches across TV, OOH, social and many more.

Roles

Creative Lead for Art Direction, Typography & Animation Design & Campaign Execution

Year

2023

Main Film (60s)

15s films in various languages 

Turned storyboard sketches into actual scenes

Turn One Day into Day One - Storyboarding 1
Turn One Day into Day One - GIF 1
Turn One Day into Day One - Storyboarding 2
Turn One Day into Day One - GIF 2
Turn One Day into Day One - GIF 3
Turn One Day into Day One - GIF 4

Designed Props for on-set

Turn One Day into Day One - Props on set

Print Ads

Prints went islandwide strategically in media buys such as Bus Stops, Train Stations, In-Trains and Double Decked Buses.

Turn One Day into Day One - doubledeck bus
Turn One Day into Day One - City Hall
Turn One Day into Day One - Lift
Turn One Day into Day One - Vivo City

Credits:

Creative Agency: Publicis Groupe

Executive Creative Director: Adrian Yeap

Creative Director: Jared Kang

Creative Lead: Wilson Foong (Art) & Shermin Ang (Copy)

Art Directors: Avril, Yong & Ben 

Director: Peggy Goh

Video Production: Freeflow

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