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Health Promotion Board — H365 App Campaign
Turn One Day Into Day One
Get fitter. Eat healthier. Sleep better.
We all have health goals — goals that we hope to achieve "One Day". Our campaign inspires Singaporeans to shift their focus from the end result to the starting point, by taking their very first step with the Healthy 365 app.
A full 360 campaign stretches across TV, OOH, social and many more.
Roles
Creative Lead for Art Direction, Typography & Animation Design & Campaign Execution
Year
2023
Main Film (60s)
15s films in various languages
Turned storyboard sketches into actual scenes
Designed Props for on-set
Print Ads
Prints went islandwide strategically in media buys such as Bus Stops, Train Stations, In-Trains and Double Decked Buses.
1/5
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