Featured Collections - Branding
Love the Game. Love the Fit.
Gurobu
Aligned with its regional business expansion plans, the brand strategy, brand architecture, identity and identity system were reviewed. Envisioning sessions and a brand audit were first conducted and Gurobu was repositioned to engage with all customer segments with a central message — we create the right fit for every customer with product technology that gives each customer the customisation they seek.
The brand positioning of “love the fit” was a nod to the brand name with its definitions of “glove” and “globe” as well as the importance of fit among softball and baseball athletes. The supergraphics system created was inspired by bodies in motion and draws references to both definitions of the brand name and the iconic baseball diamond.
The Great Singapore Replay
Temasek Holdings
Conceived and pitched the campaign 'The Great Singapore Replay, crafting a brand identity from the ground up that seamlessly aligns with music scene. The inclusion of neon signage injects vibrancy into the campaign, bringing it to life. Fully made in Singapore.
AI Dating App
Matchmde
A social dating app that is transforming the dating experience by utilizing cutting-edge AI technologies. Modern AI matching and verification systems make it possible for online dating to be secure and simple on the site.
From now on, the makeover of the logo adopts a lighthearted approach by combining an emblem of a heart with the letter M. The brand's commitment to creating a secure dating environment for its members is communicated through this logo design.
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Let Nature Be Your Guard
ESTA
ESTA turns to nature and taps on its power to protect and rejuvenate. Its brand strategy draws on research to define its purpose – to give people a strong sense of security and ultimately, peace of mind. In a market crowded with sanitising products, ESTA promises to be a natural guard your health against harmful microbes with its nature- and science-backed products. The visual identity carries forward its kind, trustworthy and confident personality and intimate relationship with nature in the shape of water – a vital source of life and a leaf.
The Art of Living Well
SamataSoul
A holistic wellness brand brings a different approach to healthcare by integrating the mind, body and spirit, and incorporating the therapeutic value of indigenous art. Samata, a word that implies a state of tranquility and balance, informs every element of the brand expression, including messaging, visual identity, art direction and tone of voice.
Crafted with subtlety and an eye for perfect symmetry, the logo shows an abstract form of two halves that camouflage the letter ‘S’ at its inflection and a uniquely crafted typeface gives it balance.
