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Beam Mobility - Print Ads for Vehicle Safety Features

Beam e-scooter is not your ordinary electric scooter

Beam took a proactive approach to address safety concerns in a new city prior to launching the e-scooter program. We introduced a print concept that highlights the advanced IoT technology integrated into their e-scooters. This includes features like speed reduction in busy pedestrian areas and incentives for parking in designated spots. The print concept also features visually appealing space-themed art and copy direction aimed at capturing the public's attention.

Roles

Creative Lead for Conceptualisation, Art Direction & Execution

Year

2022

Beam Mobility - Vehicle Safety Features Print
Beam Mobility - Vehicle Safety Features Print
Beam Mobility - Vehicle Safety Features Print
Beam Mobility - Vehicle Safety Features Print
Beam Mobility - Vehicle Safety Features Print
Beam Mobility - Vehicle Safety Features Print

Credits:

Company: Beam Mobility

Chief Brand Officer: Ian Pearman

Head of Brand Design: Wilson Foong

Art Director: Wilson Foong

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