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Beam Mobility - Print Ads for Vehicle Safety Features
Beam e-scooter is not your ordinary electric scooter
Beam took a proactive approach to address safety concerns in a new city prior to launching the e-scooter program. We introduced a print concept that highlights the advanced IoT technology integrated into their e-scooters. This includes features like speed reduction in busy pedestrian areas and incentives for parking in designated spots. The print concept also features visually appealing space-themed art and copy direction aimed at capturing the public's attention.
Roles
Creative Lead for Conceptualisation, Art Direction & Execution
Year
2022
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