HI, I'M WILSON.
If you've made it this far, I'm guessing you're more interested in getting to know the person behind the work.
Well, here's a little glimpse into my life outside the office...
→ I call the sunny red dot of Singapore 🇸🇬 my home sweet home. 🏠
→ I love travelling 🧳 and have explored over 20 countries and counting.
→ I curated the Parade & Ceremony segment into a story-led showcase for Singapore's 44th birthday celebration back in 2009. It was a groundbreaking moment!
More than a past decade, I've been leading design teams between design houses, ad agencies, and tech startups. Variety keeps things interesting, you know?
So yeah, that's a little taste of who I am beyond work. If you're looking for a game-changer to shape up your design team, let's connect and explore the possibilities! ✨
A little more about my career journey:
Created an inclusive tactile signage for easy reporting
Designed a subtle feature at the base of e-scooters, noticeable when fallen
Designed a life-sized Interactive Jukebox with voting mechanics
Achieved recognition through numerous industry awards
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From idea to execution: An interactive vending machine that dispenses canned drinks
Part of my job is also to experience the luxury of multi-million dollar cars 😂
2016-2019: Senior Art Director @ Zeno Group (Part of Daniel J. Edelman)
Project Highlights:
2018
Highly Commended PRWeek Global Awards (Best Campaign Asia-Pacific)
Gold SABRE Asia-Pacific AWARDS (Financial Services)
Gold MARKies Awards (Best Idea - Social)
Bronze MARKies Awards (Best Idea - Integrated MediA)
Bronze MARKies Awards (Best Idea - Content Marketing)
2017
SILVER Creative Circle Awards (Cyber)
Bronze Creative Circle Awards (Branded Content & Entertainment)
Bronze Creative Circle Awards (Film & TV Category)
2015-2016: Art director (Contract) @ Ogilvy & Mather
2013-2015: Art director @ J.Walter ThompSon
Key Achievements:
- Changi Airport Agency of Record 2013-2015 (3 years in a row)
- Produced successful digital campaigns (i.e. Rethink Changi, Be a Changi Millionaire, Changi Travelers Series).
- Produced the first 360° interactive website in-house: Be a Changi Millionaire.
- Produced the first digital-led website within the agency: SG50 @ Changi Airport.
- Co-produced Share to stop the decline and was shortlisted in Cyber Lion, Spikes Asia & Creative Circle Awards.
2015
BRONZE Creative Circle Awards (Cyber)
2014
Shortlist Cannes lion
Bronze SPH Ink Awards (Integrated campaign)
2012-2013: Junior Art director @ Tribal DDb
2009-2010: Junior designer @ Thehappypeople.co
2007-2009: Completed National Service as a Lieutenant Officer
received Silver awards for National day awards
His industry experience started when he was appointed as the Deputy Secretary (Creative) in charge of Singapore's National Day 2009. Where he works with Creative Director, Ivan Heng and Visual Effects Director, Brian Gothong for a One Show concept. He turned creative ideas into reality and executed the Parade & Ceremony segment.
Wilson led his team to introduce social media as a tool to engage with thousands of participants every National Day. This was at that time a pilot concept and has since been a staple for NDPpeeps every National Day.
2004-2007: Attained Diploma in Industrial Design
winner for Scanteak furniture design competition
Clients I have worked before
Government
Agency for Integrated Care
Central Narcotics Bureau
Enterprise Singapore
Health Promotion Board
Prime Minister Office
Temasek Holdings
WorkforceSG
Automotive
BMW
Rolls Royce
Real Estate
Far East Organisation
Bank
HSBC
UOB
Standard Chartered Bank
Tech
ASUS
Beam Mobility
Intel
Beauty
Dr. Ci:Labo
Labo Labo
Shiseido
Pharmaceutical
GlaxoSmithKline
Bayer
Others
Allianz
Changi Airport
Sentosa
Singtel
Subway
Johnnywalker
Netflix
Nikon
PSA International