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Wilson Foong animoji

HI, I'M WILSON.

If you've made it this far, I'm guessing you're more interested in getting to know the person behind the work.

Well, here's a little glimpse into my life outside the office...

→ I call the sunny red dot of Singapore 🇸🇬 my home sweet home. 🏠
→ I love travelling 🧳 and have explored over 20 countries and counting.
→ I curated the Parade & Ceremony segment into a
story-led showcase for Singapore's 44th birthday celebration back in 2009. It was a groundbreaking moment!


More than a past decade, I've been leading design teams between design houses, ad agencies, and tech startups. Variety keeps things interesting, you know?

So yeah, that's a little taste of who I am beyond work. If you're looking for a game-changer to shape up your design team, let's connect and explore the possibilities! ✨

A little more about my career journey:

raised_letting_Beam_e-scooter_smart_citi

Created an inclusive tactile signage for easy reporting

Beam e-scooter base
The Great Singapore Reply Jukebox

Designed a subtle feature at the base of e-scooters, noticeable when fallen

Designed a life-sized Interactive Jukebox with voting mechanics

MARKies

Achieved recognition through numerous industry awards

Squat Vending Machine
Rolls-Royce Interior

From idea to execution: An interactive vending machine that dispenses canned drinks 

Part of my job is also to experience the luxury of multi-million dollar cars 😂 

2023-Current:  Senior Creative (Contract) @ Publicis Groupe Singapore

Collaborating closely with the ECD and creative teams across a wide spectrum of initiatives falling under the Health Promotion Board's purview:

Experiences:

+ Spearheaded the development of campaign concepts, overseeing art direction, and managing the entire production process, encompassing mediums like film, Print, OOH and social media content.
+ Championing a superior level of creative artistry to enhance visual resonance.
+ Taking the reins on shaping the client's brand identity and crafting diverse touchpoints and style guides to bolster design coherence and facilitate scalable designs.
+ Skillfully coordinating internal stakeholders and clients to realize marketing objectives and key performance indicators (KPIs).
+ Worked closely with cross functional product design team within Publicis Groupe for various projects

Project Highlight:

2022-2023:  GLOBAL Head of Brand design @ beam mobility

Reporting to the Chief Brand Officer at Beam Mobility in this newly created role, I led a team of 3 talented creatives with an aim to support Beam's global branding, advertising and marketing efforts. I established the creative vision for Beam and orchestrated my team's work, ensuring that all designs, products and experiences were delivered on time, on budget, and to the highest standards of quality.

Experiences:
+ 𝗕𝗿𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴: Steered brand identity through captivating and data-driven storytelling.
+ 𝗕𝗿𝗮𝗻𝗱 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗲𝘀𝗶𝗴𝗻: Spearheaded Beam's design initiatives with strategic insights from stakeholders spread across 8 countries.
+ 𝗗𝗲𝘀𝗶𝗴𝗻 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁: Streamlined processes and scaled design production - Efficiency is increased significantly, completing 5x more requests within the same period of time.
+ 𝗧𝗲𝗮𝗺 𝗖𝗮𝗽𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Provided learning opportunities to build complementary skills such as animation, video editing, and software proficiency (e.g., Figma).
+ 𝗠𝗮𝗿𝗖𝗼𝗺𝗺 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Collaborated with C-suite and Country Managers to identify marketing gaps and drive Marketing Communications through innovative design solutions.

Stakeholder's Recommendation:

Linkedin  |  From stakeholders

Project Highlights:

2019-2021:  Creative head @ SiliconPlus Communications

In my role at SiliconPlus Communications, I led a dynamic creative team of 10 professionals, including Art Directors, designers, and copywriters. My mission was to expand the agency's design services while successfully securing new business opportunities through winning pitches.

Experience:
+ Spearheaded the creative team, overseeing diverse areas such as branding, photoshoots, videos, animations, campaigns, marketing strategies, and new business pitches.
+ Provided coaching and mentorship to elevate the team's skills in video editing, motion graphics, and animation, consistently implementing industry best practices.
+ Managed work assignments, timelines, and conducted quarterly staff performance evaluations to enhance workflow efficiency and maintain high work standards.
+ Played a pivotal role in transitioning the agency's focus from traditional BTL-based work to integrated campaigns

Project Highlights:

2016-2019:  Senior Art Director @ Zeno Group (Part of Daniel J. Edelman) 

- Managed multiple brands in Asia Pacific markets such as Intel, Rolls-Royce, Far East Organisation, Dr. Ci:Labo & more.

- Created creative works that resulted in successful pitches to businesses in various sectors, including motion graphics animations for videos.

Project Highlights:

2018

Highly Commended PRWeek Global Awards (Best Campaign Asia-Pacific)

Gold SABRE Asia-Pacific AWARDS (Financial Services)

Gold MARKies Awards (Best Idea - Social)

Bronze MARKies Awards (Best Idea - Integrated MediA)

Bronze MARKies Awards (Best Idea - Content Marketing)

2017

SILVER Creative Circle Awards (Cyber)

Bronze Creative Circle Awards (Branded Content & Entertainment)

Bronze Creative Circle Awards (Film & TV Category)

2015-2016:  Art director (Contract) @ Ogilvy & Mather

- Conceptualised and localised Allianz’s new branding for Asia Markets.

- Conceptualised and created advertisements for BMW in various key markets in Asia.

Project Highlights:

2013-2015:  Art director @ J.Walter ThompSon

- Strengthened and built the agency’s digital capabilities.

- Created award-winning creative works for the agency.

 

Key Achievements:

- Changi Airport Agency of Record 2013-2015 (3 years in a row)

- Produced successful digital campaigns (i.e. Rethink Changi, Be a Changi Millionaire, Changi Travelers Series).

- Produced the first 360° interactive website in-house: Be a Changi Millionaire.

- Produced the first digital-led website within the agency: SG50 @ Changi Airport.

- Co-produced Share to stop the decline and was shortlisted in Cyber Lion, Spikes Asia & Creative Circle Awards.

2015

BRONZE Creative Circle Awards (Cyber)

2014

Shortlist Cannes lion

Bronze SPH Ink Awards (Integrated campaign)

2012-2013:  Junior Art director @ Tribal DDb

- Conceptualised and executed digital assets such as microsites, social media content, EDMs & web banners for several clients.

2010-2012:  Attained 1st class honours in Bachelor of Arts

Diploma in Design Communication

Gold crowbar 2012 (advertising Category - Integrated)

BRONZE crowbar 2012 (Interactive Category - Applications)

1st runner-up for spf's innovation logo

2009-2010: Junior designer @ Thehappypeople.co

- Produced promotional graphic works and website designs for Bens & Jerry's, Heaven's Loft & CA California restaurants.

- Created new F&B brand identities for the new cafes such as Cali Cafe.

2007-2009: Completed National Service as a Lieutenant Officer

received Silver awards for National day awards

His industry experience started when he was appointed as the Deputy Secretary (Creative) in charge of Singapore's National Day 2009. Where he works with Creative Director, Ivan Heng and Visual Effects Director, Brian Gothong for a One Show concept. He turned creative ideas into reality and executed the Parade & Ceremony segment.

Wilson led his team to introduce social media as a tool to engage with thousands of participants every National Day. This was at that time a pilot concept and has since been a staple for NDPpeeps every National Day.

2004-2007: Attained Diploma in Industrial Design

winner for Scanteak furniture design competition

Clients I have worked before

Government

Agency for Integrated Care

Central Narcotics Bureau

Enterprise Singapore


Health Promotion Board

Prime Minister Office

Temasek Holdings

WorkforceSG

Automotive

BMW

Rolls Royce
 

Real Estate

Far East Organisation

Bank

HSBC

UOB

Standard Chartered Bank

Tech

ASUS

Beam Mobility

Intel

Beauty

Dr. Ci:Labo

Labo Labo
Shiseido

Pharmaceutical

GlaxoSmithKline

Bayer

 

Others

Allianz

Changi Airport

Sentosa

Singtel

Subway

Johnnywalker

Netflix

Nikon

PSA International

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